RAPA NUI
EASTER ISLAND

EASTER ISLAND
RAPA NUI

Anakena – Natural Cosmetics was founded on Rapa Nui, inspired by its natural beauty, its vibrant culture, and the serenity of the South Pacific. From this extraordinary island, we want to bring you a piece of its unique atmosphere and transform your daily skincare routine into an experience that evokes the warmth, authenticity, and identity of Rapa Nui.

Rapa Nui, known internationally as Easter Island, is one of the most remote inhabited territories on the planet. Although it is part of Chile, it is located at the easternmost tip of the Polynesian Triangle—comprising Hawaii, New Zealand, and Rapa Nui—in the middle of the South Pacific Ocean.

In the heart of the South Pacific

Rapa Nui is located in the middle of the Pacific Ocean. The nearest inhabited island is Pitcairn, located just over 2,000 kilometers away, while the mainland coast of Chile is about 3,700 kilometers away. This extraordinary geographical isolation fostered the development of a unique culture, deeply connected to its land and the ocean.

Rapa Nui has an area of approximately 163.6 km². Its population is concentrated mainly in Hanga Roa, the island's only town.

More than 40 % of the territory is part of Rapa Nui National Park, which has been inscribed on the UNESCO World Heritage List since 1995. Currently, it is managed by the Rapa Nui Ma’u Henua Indigenous Community, which works to protect and conserve this extraordinary cultural, archaeological, and natural heritage.

The Moai: The Monumental Legacy of Rapa Nui

Rapa Nui is known throughout the world for its monumental volcanic stone sculptures, called moai, which depict important ancestors of the Rapa Nui people.

About 900 moai have been documented on the island. Many of them were erected on ceremonial platforms called ahu, while others remain in the Rano Raraku quarry or at various locations throughout the island.

The presence of the ahu and the moai, which are closely integrated into the landscape, continues to fascinate visitors to the island and offers insight into the extraordinary cultural and archaeological richness of Rapa Nui.

IT'S AUTHENTIC!

Anakena - Haŋa Rau o te Ariki

Anakena – Natural Cosmetics takes its name from the Anakena Beach, located in the bay known as Haŋa Rau in the Rapa Nui language. This is where it all began, as legend has it that this is where the island’s first settlers came ashore. It is a mystical ceremonial site with a special energy thanks to its Ahu Nau Nau and its magnificent moai.
A possible origin of the word Anakena may lie in the union of the terms "ana", which means cave in the Rapanui language, and "kena", the native name by which the booby (Sula dactylatra), a seabird that still nests on the island today, is known.

Anakena, One of a Kind

Anakena is Rapa Nui’s most iconic beach and the place that inspired our brand name. Its light coral sand, turquoise waters, the calm of the bay, and its coconut palms create an unforgettable landscape. The sight of the moai by the sea makes this corner of the South Pacific a truly unique place in the world.

More than just a paradise beach, Anakena invites you to pause, breathe, and let yourself be enveloped by the island’s serene rhythm. That sense of freedom, well-being, and connection to Rapa Nui inspires Anakena – Natural Cosmetics and the skincare experience we want to share through our products.

Ancestral and Living Culture

According to legend the first king of the island, the Ariki Hotu Matu'a, and his family, first landed in Anakena Bay more than 1300 years ago.
The first settlers established themselves on this remote island, separated from other lands by the great Pacific Ocean and gave rise to a unique culture, with its own myths, customs, language and writing.
In addition, the ancient Rapa Nui carved enormous moais that they transported all over the island without it being very clear to this day how they did it. Perhaps precisely because so many questions remain unanswered, the Rapa Nui culture continues to captivate the world.