Our History
The Cradle of Anakena
The beginnings of what is now Anakena - Natural Cosmetics date back to a small and cozy natural products store located in the heart of Hanga Roa, the only urban area of Easter Island.
The store, called "Rapa Nui Natural Products", was the first naturist store on the island and its aim was to make healthy food and personal care products available to customers. The store's offer was based on two pillars: on the one hand, on natural products that we brought from mainland Chile and, on the other hand, on our own products.
There were many handmade products that we made and sold at Rapa Nui Natural Products, for example jams made with fruits from the island, chocolates in the shape of moai or gourmet salts with herbs from our organic garden.
We started the production of natural cosmetics in our workshop with handmade soaps, but soon we included other products such as bath salts, solid perfume, massage bars, massage oils, lip gloss, etc. All prepared with a large amount of natural ingredients from the island itself (herbs, fruits, algae, etc.) and from the beginning under the brand Anakena.
That experience was so well received by the local population and visitors to the island that it prompted us to go a step further and launch ourselves into the adventure of creating, on a much larger scale, a brand of natural cosmetics inspired by the beauty, aromas and raw materials of the island.
The challenge was then to find a laboratory that would offer us maximum guarantees in the manufacture of the products and to be able to use top quality raw materials, all with maximum respect for the environment. And we succeeded!
This is how ANAKENA - Natural Cosmetics was born, as the perfect fusion between the essence of Rapa Nui and top quality manufacturing processes that comply with all legal requirements, are environmentally friendly and free of animal testing.
As of today, the Anakena brand has been® consists of a complete line of skin and hair care products, and continues to grow with the same love and enthusiasm of the first day, selling successfully in Rapa Nui souvenir stores and also in stores (mostly naturist) throughout Chile.
In 2018, we decided to take a step further in our mission to provide natural cosmetics of the highest quality at an international level and founded ANAKENA – Natural Cosmetics in Europe, with our headquarters located in Munich, Germany. We manufacture in Germany and France and have successfully expanded our presence across Europe, providing our customers with products that are a true expression of our dedication to the nature and beauty of the South Pacific.
Our products in Europe are developed according to demanding quality and formulation standards, using natural ingredients that are kind to people and the environment. This philosophy is reflected across our entire range: a shower gel for skin and hair, a nourishing body lotion, our exquisite face cream, and the iconic Monoï de Tahiti, which convey the spirit of the Pacific in every daily skincare routine.
In December 2025, we launched our line in Chile. ANAKENA – Home Fragrance, extending the natural essence of Rapa Nui beyond personal care to the home.
With aroma diffusers made with premium fragrances—created exclusively for our brand by expert perfumers in Chile—we bring the scents of the South Pacific to every room. Inspired by the legendary Monoï de Tahiti, they transform your home into an authentic tropical retreat.
Each product we offer is a reflection of our purpose: to provide cosmetics enriched with the essence of one of the most enchanting regions in the world, the South Pacific. We are dedicated to satisfying the wellness and beauty needs of our customers both in Chile and Europe, fusing the gifts of nature with innovation in personal care.
As always, Anakena® remains steadfast in its commitment to the highest quality, sustainability and excellence, as we have demonstrated throughout the years.
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