au de Parfum Anakena

How to store your perfume correctly

Perfume, like wine, undergoes changes over time.

The most obvious variation usually occurs with the color, but the odor can also change, which can be a bit more annoying.

As with fine wines, the first thing that happens over the course of weeks, months and sometimes even years is that the perfume takes on a darker color. This alteration is caused by oxidation and light. In technical terms used in chemistry, what happens is that the aldehydes in the perfume become acidic. What does this mean? It means that the perfume has oxidized. This happens mainly in two ways: when the liquid comes into contact with oxygen (e.g. as the contents of the perfume bottle decrease, the empty space fills with CO2) and due to the action of natural light.

Although it is unfortunate that your perfume loses its initial color, it is good to know that this change does not harm your skin. Even if a perfume has been open longer than recommended, you can still wear it without any problem. It is possible that the fragrance has altered over time, but you probably won't even notice it, as the change happens gradually and your nose gets used to it little by little.

However, if you want the delicious Monoi fragrance of your Anakena Eau de Parfum to remain intact and true to its original scent, which is surely what has captivated you, then you should try to protect it from these changes.

What can you do to store your perfume correctly? Here are three indispensable tips:

→ Keep it away from sunlight, ideally inside a cabinet or in its own box (the cute Anakena case) and avoid humid environments.

→ Keep the lid of the bottle closed when not in use. This will also prevent the perfume from evaporating.

→ Store it in a cool environment: it is not a bad idea to store it in the refrigerator if the temperature exceeds 20 ° C, especially during hot summer days.




Perfume is essentially a creation: a work of art that evolves over time. Perfumers recommend replacing them every few months to respect the essence of the perfumer's creation, i.e. its original shape and fragrance.



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